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Will Dodge / FCA respond to the New Bronco?

5K views 52 replies 16 participants last post by  Elwenil 
#1 ·
No trade secret, domestic auto manufacturer's are making their money with trucks, crossovers, SUV's and the like. Cars, good old basic cars - as I understand it - are sitting in piles of unsold inventories.

The U.S. market even forced the Euro-stalwarts to bring SUV configured four door vehicles to this market...or simply concede the sales in it.

Now the Bronco is back. You can't even get one until 2021, but it hasn't stopped the fever pitched fervor for it. (A nice marketing strategy goes to someone!)

So my question is: Will Dodge respond!?!?

Or, as with the original Bronco, will Dodge be slow to the same party a second time?

And in my view, trying to cover the potential hemorrhage of sales via the Bronco with just the Jeep line ain't gonna cut it.

Want proof? Go test drive a RAM 1500 Laramie or Limited. Then drive the Gladiator Rubicon. Notice any difference? Their transaction cost, meaning true buy price, (forget MSRP) are quite similar. Crazy, huh?

And YES, it is two different buying groups. But by Dodge not responding...they're ignoring one of those two groups. In another discussion within this very site, someone showed what a 2020 Ramcharger could look like. NO ONE is presently in this market space. I'm certainly never considering either a Tahoe or Suburban. No Blazer to be found, at least not yet. Noting, I wouldn't ever buy a GM product either, but I digress.

Summary: I'll never find the mid-sized (over priced) Jeep(s) a buying option for me. I would buy a new Ramcharger. Heck, put the Hellcat motor in it and I'll buy it even faster. Dodge is crushing it with their niche' high performance cars. Wake up 'Dodge Boys,' there's a market revival with the Ford Bronco. Please don't sit on your hands for this one.
 
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#52 ·
Elwenil said:
CJ was the model name. Just like the Wagoneer was SJ, Jeepster was a VJ, Commando was a C101, the cab forward truck was a FC, mail Jeeps were DJ, etc, etc.
CJ also stood for Civilian Jeep, DJ- Dispatch or Delivery Jeep, FC- Forward Control.

Then you had; JK, TJ, XJ, WK, etc, etc

The thing about Jeep is you can use either the two letter "name" or the "formal" name. No one else does this

Ed
 
#53 ·
Perhaps.  While it's popular now to use "TJ", "JK", "XJ", etc, Chrysler has never promoted using the body codes as an identifier to the general public.  We at the dealership use them when ordering vehicles, specifying parts, looking through service information, etc, but it's not released in any advertising material.  It's pretty common in the parts world to use body codes, but even I get funny looks from dealership personnel sometimes when I refer to a BR series Ram, NS minivan, or KJ Liberty.  With Jeeps it just seems to be a common thing, perhaps due to Willys, Kaiser and AMC all using body codes to refer to some of their models in the old days.
 
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